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“I saw the angel in the marble and carved until I set him free.” Michelangelo Here is the rock that hasn’t felt the carver’s chisel, the canvas untouched by the painter’s brush. South Africa & Africa
originality, authenticity, ingenuity, touch, design, creative force, connect
The world’s artists and designers have found inspiration in the rich culture, craftsmanship and materials of South Africa & Africa. But now a shift is underway.South Africa & Africa are taking the lead. A new generation of designers from South Africa & Africa is coming to the fore and they are ready to show the world the continent’s true talent. Interpreting their own traditions and stories, using materials and skill to create something at once astonishing, fresh and new. Using new forms, provocative textures, natural materials and rich colours, designers from South Africa & Africa are pioneering new frontiers of creative expression. Their bold ideas are defining a captivating new aesthetic that captures the style and soul of contemporary Africa: imaginative, energetic, cosmopolitan, expressive, sensual, proud and principled: “the essence of Africa” The export market entry initiative, design africa “contemporary style with soul”, is at the forefront of the trend, dedicated to showcasing this new movement, recognizing the commercial potential and putting home décor products from South Africa & Africa into the global spotlight. Whether you are a traditional textile manufacturer, design is the value proposition and if you are a new design manufacturing company seeking global exposure or a buyer who wants to reap the benefit of getting in at the ground floor, now is the time to make your mark. The “designer collection from Africa”(as it is known in South Africa) and “design africa” as it is trademark registered in the EU and North America, USA and Canada) is a visionary initiative dedicated to showcasing and supporting leading design manufacturers from South Africa & Africa. design africa aspires to create a new impression of design manufacturers from Africa among international buyers and interior decorators and to assist a select portfolio of pan-Africa design manufacturers to reach their commercial potential. The Collection represents design manufacturers from South Africa, Mali, Ghana, Senegal, Ethiopia, Swaziland, Zambia and Burkina Faso. |